A piercing experience built on trust.
Whether you're visiting our studio or browsing jewellery from home, you'll feel the care and quality in everything we do. We know it's not just about the piercing, it's the way you feel when you wear it, and knowing you're in safe, experienced hands.
We don’t claim leadership. We’ve taught it. For over three decades, The Piercing Urge has shaped the standards others now try to meet. We’ve assisted government bodies, mentored Melbourne’s piercers, presented at international conferences, and earned the trust of clients, peers, and professionals across Australia and beyond.
But this was never about prestige. It’s always been about doing things the right way, with informed, high quality practices. It's about creating a space where you feel truly safe and confident.
Whether it’s your first piercing or your fiftieth, you’ll get a professional and personalised experience built on trust. This isn't a place for shortcuts or fast fashion. It's a place where thoughtful styling, technical knowledge and exceptional care come together.
Welcome to the piercing experience you should’ve had the first time.
Suzanne
(She/Her)
Company Director
@piercersuzanne
Suzanne is one of the most specialised piercers working in Australia today. She began piercing in 2012, joined The Piercing Urge in 2015, and took ownership of the studio in 2023, building a depth of technical and anatomical knowledge that few in the industry reach. Her work centres on advanced piercings, including nipple and genital piercings across all genders and anatomies, alongside complex cases where a client's anatomy, scar tissue, or surgical history means the work needs careful planning and real skill to do safely.
What she's built around her matters just as much as her own work. Suzanne chooses her team deliberately, looking for piercers who are highly skilled and naturally talented, who bring integrity to how they work, and who truly care about doing things properly. She pours herself into mentoring every member of that team, so the standard of care, safety, and knowledge runs through the whole studio, not just her own appointments. Whoever you book with at The Piercing Urge, you're genuinely in the best hands, and that is entirely by design.
Suzanne is currently serving an elected term on the Board of Directors of the Association of Professional Piercers (APP), the largest and most respected health, safety, and education organisation in the global piercing industry. She reached the board after years of passionately volunteering on APP committees and projects, and teaching at international conferences. It's a role that also built on her five years on the Board of the Australasian United Professional Piercers (AUPP), where she helped build community, safety and industry advancement across Australia and New Zealand.
Having spent years piercing and managing the studio before making it her own, Suzanne now leads The Piercing Urge with a clear and confident vision: to honour everything it has stood for while taking it somewhere even bigger.
Adam
(He/They)
Head of Piercing Operations
@cheezy_piercing
Adam has been piercing since 2008, and if you ask around the industry, his name comes up often. Known for his laid back energy, expert hands, and a sharp sense of humour, Adam brings nearly two decades of experience to every appointment. His style is relaxed, but his standards are high.
He’s an expert in complex custom work. From custom industrials to bespoke components, layered chains, and intricate multi piece designs that most piercers wouldn’t even attempt. He has powerful technical ability, and his clients know they’re in the hands of someone who doesn’t just follow trends. He solves problems, refines details, and creates pieces that feel both expressive and engineered.
Beyond the studio, Adam is a multi time educator at national conferences, a long time Australasian United Professional Piercers (AUPP) volunteer, and a trusted mentor to many in the industry. He’s always been the kind of piercer others turn to for guidance, troubleshooting, and real talk about what quality actually means.
His approach is simple. Set clear expectations, deliver more than you promised, and never take yourself too seriously. Clients describe his energy as “dad vibes”, approachable, honest, and quietly elite.
Also yes, that was him on Taskmaster Australia. Ask him about it if you want a laugh. Or don’t, he probably brought memes either way.
